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Essence Of Life

Smallholder farmers are a compelling market for solving water, and an undertapped catalyst for growth.

Our Essence of Life program is a sustainable business model with potentially game-changing benefits for the populations at the base of the economic pyramid, as well as for the large array of NGO and other citizen-sector organizations whose mission it is to fight poverty and support rural development. 


According to World Bank Development Indicators, today, 2.5 billion people around the world live on less than $2.50 a day. There is enormous need for, and enormous economic upside potential in, affordable, field-serviceable irrigation systems across the developing world.


For us and for other global OEMs with agriculture-focused products, as well as our partners in the citizen organizations, the value proposition is one and the same. Empowering the farmer.​​

Images from the Field

​Young adults from the community try one of our field samples during a recent trip to India as local children look on.