Our Essence of Life program is a sustainable business model with potentially game-changing benefits for the populations at the base of the economic pyramid, as well as for the large array of NGO and other citizen-sector organizations whose mission it is to fight poverty and support rural development.
According to World Bank Development Indicators, today, 2.5 billion people around the world live on less than $2.50 a day. There is enormous need for, and enormous economic upside potential in, affordable, field-serviceable irrigation systems across the developing world.
For us and for other global OEMs with agriculture-focused products, as well as our partners in the citizen organizations, the value proposition is one and the same. Empowering the farmer.